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Powerful Print Partnerships
Printing technology has changed by getting better, faster,
cheaper and offers more opportunities for savvy publishers
Today it’s more than printing dots on paper
Managing print production processes in a publishing environment takes focus and skill, along with experience and technical savvy. And especially today, managing a publishing production system is more than overseeing the process of accurately printing dots on fast-moving paper. It’s more than negotiating the best price. It is “way” more than getting the best schedule. It’s about finding the ideal partnership, not only for printing, but also other solutions for today’s focused publisher.
Printers now offer technologies that improve workflows, reduce error and lower costs. It’s vital to understand the bigger picture, while being able to dive deep into the details of estimates, comparisons and schedules. Understanding all of the opportunities, as well as the detail, will move you where you need to be. You may get the best price, but are you really comparing apples-to-apples considering all of your options.
It’s about partnership, and not just printing.
The forward-thinking printer now offers more than just printing, and the forward-thinking publisher realizes the advantage of partnerships. To create more efficiency, save money and go from advertising sales to a printed magazine faster, publishers need to understand the resources available to them. Take advantage of ad processing and management systems, editorial and design services, digital edition technologies, list and fulfillment services, content management and website development, all under one roof. Using these technologies can reduce your costs, overhead and turnarounds. Understanding and leveraging these offerings will make a difference.
Solid experience covers the traditional details and the new opportunities
Stauffer Media™ spans the gap between old-school production ways and new partnership thinking. And it’s the partnership that gets the best price, fastest turnaround, newest offerings and oftentimes, most of the attention. Sure, we offer the critical and detailed work of qualifying vendors, submitting goals and specifications, analyzing bids, detailing distribution costs and opportunities, negotiating contracts, managing transition and doing press-okays. But we also look at the bigger picture. For example, we’ll study your content management system (formal or informal) and compare it to technologies offered by the “printer.” Chances are they can help you more easily move content from your editors, to your publication pages, website and Digital Edition. Or perhaps outsourced ad management and quality control will save you money. Outsourcing other production services are also available. Understanding the traditional details and the new opportunities will get you the “very best deal” in the end.
Experience, reputation and relationships create the biggest savings
With 25 years of publishing experience, and many of them production management years, Stauffer Media is the perfect fit for your print production considerations. From traditional print management and negotiations to distribution and fulfillment details, Stauffer Media helps you move faster, achieve your goals and reduce your costs.
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